Will Linger
FOUNDER & CEO
10+
Years Experience
50+
Clients Served
3
Core Services
Omaha
Nebraska
The Founder
A Practitioner, Not Just an Advisor
Will Linger founded Vitae Consulting with a clear purpose: to help business owners gain clarity, solve hidden constraints, and unlock growth that lasts. With a background spanning finance, operations, and sales strategy, Will brings a rare combination of analytical rigor and practical execution to every engagement.
Before founding Vitae, Will worked across a range of industries — from early-stage startups to established mid-market companies — giving him a firsthand understanding of the challenges that businesses face at every stage of growth. He's seen what works, what doesn't, and what it actually takes to turn strategy into results.
What sets Will apart is his commitment to staying involved. He doesn't hand over a report and disappear. He works alongside your team, supports implementation, and adjusts the plan as reality unfolds. His clients describe him as a trusted partner — someone who tells them what they need to hear, not just what they want to hear.
Our Mission
Insight. Growth. Life.
Vitae Consulting was founded with a simple but powerful goal: to help businesses operate more smoothly and grow more sustainably. The name "Vitae" — Latin for "life" — reflects our belief that a healthy business creates a better life for its owners, employees, and community.
Insight
We help you see what you can't see from inside your own business. Clarity is the first step to change.
Growth
We build strategies that create sustainable momentum — not short-term spikes that fade when the consultant leaves.
Life
A thriving business should give you more freedom, not less. We work toward outcomes that improve your quality of life.
How We Work
Our Core Values
Client First
Every decision we make is grounded in what's best for our clients. We measure our success by the results they achieve.
Honest Counsel
We tell clients what they need to hear, not what they want to hear. Clarity and candor are the foundation of every engagement.
Hands-On Partnership
We don't hand over a report and disappear. We stay involved, support implementation, and adjust as the work unfolds.
Lasting Results
We focus on changes that stick — not quick wins that fade. Our goal is to leave every client stronger than we found them.
Let's Connect
Ready to Work Together?
Every engagement starts with a free conversation. No pressure, no pitch — just an honest discussion about your business and where you want to go.
Book a Free Call